Contains Xylitol to help prevent plaque, zinc citrate to control tartar, and silica for whitening. Dear friends, When we founded Tom's of Maine in 1970, we based it on the idea that nature has answers to our everyday needs. Over the years, our team of herbal experts, dental health professionals, and scientists has proven our original belief: ingredients from nature really work. What makes our product so effective? We use natural ingredients in innovative ways without adding anything artificial. From toothpaste and mouthwash to soaps and deodorants, we think you'll enjoy the effectiveness and natural flavors and scents of our products. Please let us know what you think! What is Xylitol? Xylitol is a natural ingredient derived from birch trees or corn which helps in the prevention of plaque buildup. What is zinc citrate? Zinc citrate is derived from zinc, a naturally occurring mineral, and helps control tartar buildup. Fluoride-free formula. Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customer's diverse needs and interests. Naturally, it works. This products does not contain saccharin; artificial sweeteners, preservatives, colors, or flavors; or animal ingredients. No animal testing. Made in U.S.A.