100% whole grain rolled oats. No artificial colors & flavors. Per 1/2 Cup Serving: 150 calories; 0.5 g sat fat (3% DV); 0 mg sodium (0% DV); 0 g total sugars. 100% Whole Grain: 40 g or more per serving. 100% of the grain is whole grain. wholegrainscouncil.org. 40 g whole grain per serving. USDA recommends 48 g or more of whole grain daily. Smart for your heart (Three grams of soluble fiber per day from oatmeal as part of a low saturated fat, low cholesterol diet, may reduce the risk of heart disease. This cereal has 1 gram per serving). See back panel for information about soluble fiber and heart disease. A cholesterol free food. SE Grocers has everything you could want at a price to suit your wallet. Everyday products you can trust - all in one place. wholegrainscouncil.org. We would like to hear from you. Your satisfaction matter, and we hope you'll share your thoughts with us. Either call us at 1.866.946.6349 or let us know at your local store. Product of Canada, USA.