New more loads. More power per drop (vs. previous 1.5 oz dose formula). Dermatologist tested formula. 100% free of dyes. Hypoallergenic. For all machines including HE. Purex.com. how2recycle.info. SmartLabel app enabled. See Purex.com for ingredient list. Questions? 1-800-457-8739 or Purex.com. Assembled in USA of domestic and foreign ingredients.