12 weeks of freshness (out of storage). Downy Unstopables go directly into the washer to give a fresh scent boost. Safe for all colors, fabrics and loads. Great for active wear and towels. HE compatible. Bottle made from 25% or more post-consumer recycled plastic. Talk to Downy 1-800-688-Soft (7638) or visit us at www.downy.com.