24 hour frizz control. Celebrity stylist endorsed. Danilo. Pantene Pro-V Innovation: Flexible polymers tame frizz and smooth hair strands so you can create and control your style. Achieve all day hold and control without stiffness or stickiness. It's smooth definition. Questions? 1-800-945-7768. www.pantene.com. Made in USA of US and/or imported ingredients.