Purity you can taste + hydration you can feel. Is it just us or do clouds get a bad rap? While we admit they're not as great to have around on a beach day, as say, the sun, clouds are unsung heroes because they contain nature's purest source of water. Meanwhile, spring water come from the ground and contains random stuff and whatever else the animals that swim in it leave behind. That's why we copied our white puffy friends by creating Smart Water. It's vapor distilled so it is in its purest original state. It's a difference you can taste unless, of course, you have no taste buds (then you're on your own). But we don't stop there. We one-up the clouds by adding electrolytes just in case you do decide to hit the beach. Unfortunately, we can't fix that whole men in speedos thing. Made from scratch.