Think all dish soaps are the same? Think again. Dawn® Ultra has 2X more everyday grease-cleaning power per drop*, so you can get through more dishes with less. No matter what you've got cooking in the kitchen, Dawn dishwashing liquid will leave your dishes squeaky clean every time. *Based on cleaning ingredients vs. non-ultra Joy®. Contains 2X more everyday grease-cleaning power per drop (based on cleaning ingredients vs. non-ultra Joy®) Concentrated formula helps you get through more dishes with less dish detergent Apple Orchard Harvest Scent; Dawn® Ultra Dishwashing Liquid