Cheer brightCLEAN Free and Gentle Powder--Brighter whites & colors in just 1 wash (vs. dingy). No dyes, no perfumes, no Worries! We know laundry detergent touches more than your clothes. That s why Cheer Free & Gentle is formulated without dyes and perfumes, while giving your clothes the same Cheer brightCLEAN!! Brighten your life One Load at a time! 40 Loads Now Concentrated into a Smaller Box so You Can Use 1/3 Less Brighter Whites & Colors in Just 1 Wash